November 11, 2012
Hitachi Solutions

TOKYO, November 11, 2012 - Hitachi Solutions, Ltd. has been collaborating with two non-profit organizations (NPOs) to generate ideas for base of the pyramid (BoP)1 business ventures. With the cooperation of Cross Fields, which operates an international corporate volunteer program, and the Kamonohashi Project that operates projects in Cambodia, Hitachi Solutions conducted a series of workshops from September to November 2012 for 15 employees from diverse work backgrounds within the Company, to examine social business by generating ideas for BoP business.

1Base of the pyramid (BoP) businesses target low-income earners who make less than $3,000 a year, representing approximately 70 percent of the entire global population. BoP businesses are win-win business models that help improve living standards for low-income strata while pursuing profits.

Since 2011, Hitachi Solutions has been working with various NPOs to conduct workshops aimed at generating business ideas from a social perspective, reflecting our belief that helping to resolve issues facing the global community through our main business activities contributes to social sustainability and our sustainability as a corporation. The workshops held this year were the third in a series, and they took place three times over two months. With a staff member from NPO Kamonohashi Project invited as a guest speaker and the facilitation of staff from Cross Fields, the participants generated BoP business ideas to address social issues in Cambodia. These ideas ranged from a community school project to a project aimed at promoting study tours using translation tools, and a social platform to assist NPOs and non-governmental organizations (NGOs).

Hitachi Solutions corporate principles call the Company to "contribute to the growth of our customers and the global community via unique solutions based on reliable technologies." True to this mission, Hitachi Solutions will continue conducting workshops that are aimed at generating social innovations for the public good.

Miki Takano
CSR Promotion Department, Corporate Brand & Communications Division
E-mail: csr-contact@hitachi-solutions.com

Public Relations & Advertisements Department Corporate Brand & Communications Division
E-mail: inquiry@hitachi-solutions.com

Hitachi Solutions, Ltd., headquartered in Tokyo, Japan, is a solutions provider with approximately 10,000 employees. Hitachi Solutions provides value-driven services throughout the IT life cycle, from systems planning to systems integration, operation, and maintenance. For more information on Hitachi Solutions, please visit the company's website at http://www.hitachi-solutions.com.

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